Guest lecture 16 - Oct 5 (10-12) - Tobias Lindberg

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Time and place: Friday October 5 at 10-12 in lecture hall H1.

Title: "Why We Read Magazines - A Mystery?"

Guest lecturer: Tobias Lindberg, Business Intelligence Analyst as Sveriges Tidskrifter (The Swedish Magazine Publishers' Association)

Talk: Tobias will cover the questions of why we read magazines, how we read, how we use magazines, and what the history can tell us about the future. The main focus will be on women and Scandinavian women's magazines:

- How and why do women read women's magazines?

- How do regular readers of women's magazines experience (and understand) their publications?

- How are their experiences with women's magazines related to their everyday lives and to their sense of identity?

About: Tobias has a Ph.D. in Comparative Journalism and is working with business intelligence at the trade organization Sveriges Tidskrifter. Before that he worked as a teacher at Lund University.

Literature: The two articles below have in fact not been recommended by Tobias, but by previous guest lecturers Ulrika Facht - but after she gave her lecture. They do however neatly fit Tobias' lecture too as well as Hans Althin's Oct 2 talk:

Ytre-Arne, Brita. (2011a) Women’s magazines and their readers: The relationship between textual features and practices of reading. European Journal of Cultural Studies 14(2): 213-228, April 2011.
Note: The article is available in Bilda

Ytre-Arne, Brita. (2011b) ‘I want to hold it in my hands’: Readers’ experiences of the phenomenological differences between women’s magazines online and in print. Media, Culture & Society 33(3): 467-477, April 2011. 
Note: The article is available in Bilda

Both articles are included in Brita Ytre-Arne's Ph.D. thesis, "Women's magazines and their readers. Experiences, identity and everyday life". The University of Bergen, Norway (2012).

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