Monday, February 11, 2013

Seal of quality on the course and your projects!

Someone stumbled on our course and your projects, was impressed and will write about it in "his" book, the annual "Innovations in Magazine Media World Report".

Read more about it on my blog!


Friday, December 7, 2012

Essay 2 - instruction

Back when the course started, in August, I wrote:

"You have to write an individual essay twice during the course; in the beginning and in the end. Writing these essays are compulsory."

The time to write the concluding second essay has now come. This essay replaces other forms of course evaluations. Do note that it is compulsory to write this essay and you will not get your course credits registered if you haven't written both essays (for those who for some reasons did not write the first essay, see further instructions below).



Please download and use the template that is available in Bilda ("Documents/FoM essay 2") when you write your text. Use your family name when you name your file ("Pargman essay 2") and upload it to the "drop box" that has been created exclusively for this purpose in Bilda ("Contents/Essay 2"). Do note that you can only upload the file formats .doc, .docx (MS Word) or .pdf to the drop box.

The deadline for handling in the essay is Monday December 17 (23.59), i.e. ten days after the final presentation. Do note that English or Swedish is ok. If you miss the deadline, there is a new deadline on Friday Jan 4 at 12.00 (officially last day of the autumn semester). The task is neither very comprehensive nor time-consuming.

The essay consists of three parts:

1A. "Instead of a course evaluation".
- What were in your opinion the two (or three) best things about the course?
- What were in your opinion the two (or three) worst things about the course?
- What are your (perhaps two or three) suggestions for how to change/improve the course?
- What is your most important advice to next year's students who will take the course?

You are of course allowed to posit more than three suggestions (etc.), but plese don't answer each question with just a few words or a sentence each. State your opinions and then exemplify, explain and back them up. I will not specify a set length, but do not just enumerate stuff without also including (a brief) explanation.

1B. "The project"

Taking into account that this is a project course, I am interested in creating structures for the project phase (Oct-Dec) that help project groups work with limited resources (primarily time) and still deliver high-quality results. What is your own evaluation of your project group's work effort? Did you reach the quality you aimed/wished for in the allotted time and with the resources available? Did group members have similar priorities, or did you have different opinions about some things? Knowing what you know now, what could/should you have done differently?

NOTE: I ask this question because 1) I have little insights into the work processes of individual project groups during the last two months and 2) I want to improve the course for next year. Your comments might thus refer to "mistakes" or unfortunate decisions you made in your group as well as aspects of the course that could be improved in order to clarify and support the work of the project groups better.

1C. "Closing the circle"
Go back and re-read the essay you handed in at the beginning of the term (if you absolutely can't locate it, send a mail to Daniel Pargman and you will get it in return).

In that first essay (the instructions are here) you wrote about A) your "expectations and apprehensions" regarding the course and B) about your "relationship to magazines". What has changed and what hasn't since you wrote that first essay? Did the course live up to your expectations or did you apprehensions come true? Has your relationship to magazines changed since then or is it still the same?

Please write no less than 400 words (1 page) and no more than 1000 words (2.5 pages) on topic 1B and 1C together.

For those (few) who did not hand in essay 1:
I will anonymize and distribute half a dozen different essays to you (making sure that none of them comes from any members of your own project group). Instead of 1C above, you will summarize these essays and furthermore see if you can find patterns that several students agree on (or stuff people disagree on). I will send further instructions together with the essays. It might be the case that you will not be able to complete this task before Dec 17 (depending on how early or late you classmates submit their essay 2's).

Tuesday, December 4, 2012

Final presentation jury members

There will be no less then five members of the jury for the final presentation. There will not be time for all members of the jury to express opinions about every group's presentation. In fact, I believe that perhaps two members of the jury will be able to comment on each group's presentation and these will for the most part be feedback and an opinion/review rather than questions (there is no time for that).

These are the member of the jury:

- Jonas Olofsson, Business development manager at Bonnier Research & Development
- Björn Thuresson, Senior researcher at KTH/CSC
- Kristina Sabelström Möller, Technical Doctor (KTH) and Senior project manager at Expressen
- Milad Hosseinzadeh, Architect, Entrepreneur and guest teacher at KTH/Architecture
- Anders Malmström, CEO for Bonnier International Magazines


About: Jonas Olofsson is a business development manager at Bonnier Research & Development and has spent the last three years working with digital media innovation there. Projects he has worked on include News+, a publishing concept for Bonnier's morning and business papers on tablets; Filmnet, a subscription streaming service for movies and tv series, and the I Am Zlatan Biography App, a storytelling concept/new reading experience of Zlatan Ibrahimovic's autobiography designed for the Ipad, which was launched together with Zlatan in Milano this spring. Jonas starts each year with a deep-dive into the latest developments in consumer behavior and emerging technologies, leading up to and indeed becoming the annual trend report "Media Map" which is distributed internally to all Bonnier companies. Originally from Kalmar in southern Sweden, he has a cross-disciplinary degree in business, design and technology. 



About: Björn Thuresson is a senior researcher at the School of Computer Science and Communication (CSC) at the Royal Institute of Technology (KTH) in Stockholm. He has a BA in Film Studies and Journalism and an MA in Film Studies and Media and Communication. Björn has been the research coordinator for the MDI Department and project manager for a number of national and international projects. Björn is currently running the meeting place VIC Sthlm with more than forty member companies and organizations, including almost all computer game companies in the Stockholm region. Björn has been instrumental in starting up and arranging Game Developer Forum in Stockholm (GDF Sthlm) in 2010, 2011 as well as the upcoming 2013 event. Björn is responsible for the KTH courses "Computer Game Design" (DH2650) and "Cooperative IT design" (DH2655) and is also a member of the management team for the vocational training program "Future Games". Björn is also responsible for the Visualization Studio at KTH - a lab environment with extremely high performance technologies for visualization, interaction, presentation, distribution and production. The studio is used for activities within research, teaching as well as various types of collaborations with companies.

About: Dr Kristina Sabelström Möller has a long background working with publishing in digital media. With a starting point as a researcher focusing on organization, content handling and technology for multiple channel publishing at KTH, she moved on to working internationally for the publishing association WAN-IFRA. Her work for WAN-IFRA included management consulting for international news organizations, trend spotting and project management within the area of digital media. Between 2010 and 2012 Kristina worked as a senior project manager at one of Sweden's largest evening newspapers, Expressen, coordinating the complex project of starting to charge money for digital content. Kristina gave the lecture "Stunning technology is not enough - There's more to the future of magazines" in our course on Sept 25.

About: Milad Hossainzadeh is a young architect and entrepreneur who was born in Iran. He grew up in Sweden and has lived in London where he graduated from UCL The Bartlett School of Architecture. He is currently based in Stockholm, working at the leading Scandinavian architectural firm White. He shares his time as a member of Urban Land Institute and the recent startup of BLINK - a transnational think tank for responsive ideas of changes in lifestyles, cities, cultures and economies. Milad gave the lecture "Thinking inside the box from outside!" in our course on Oct 10.

About: Anders Malmsten started his career in media as a journalist in the early 1980's, working as a reporter and editor in several daily newspapers in Sweden. In 1993 he was appointed project leader for developing Dagens Medicin (Medicine Today), a newsweekly aimed at the medical profession. Dagens Medicin became a success in Sweden and Anders Malmsten headed the launch in Denmark, Norway, Finland, The Netherlands and Poland in the 1990's. In 1999, Anders was awarded The Great Journalist Award, Sweden's most prestigious journalistic award, for the launch of Dagens Medicin. In 2002, Malmsten left Dagens Medicin to start his own consultancy and worked for several Nordic magazine publishers as well as governmental organizations and corporations. After Bonnier's acquisition of two groups of magazines in the US in 2006 and 2007, Malmsten was recruited back to Bonnier to start Bonnier International Magazines, focusing on licensing Bonnier's magazine titles and the development of new markets. Anders gave the lecture "Digital and global magazines will change the future for magazines publishers" in our course on Sept 7.

Saturday, December 1, 2012

Invitation to the final presentation

Above and beyond all the other ways of spreading information about the final presentation, you might want to direct people to a blog post of mine on my blog:

Future of Magazines - invitation to final presentation & book intro


Saturday, November 17, 2012

Important info about book, deadlines

We have a tight schedule for the book. These are the official deadlines + other info that have been decided upon in the coordination group:

- Sun Nov 18 at 18.00. Deadline for suggesting trends you want to offload to Daniel/book introduction. No less than 10 groups have suggested (at least) one trend they want to upload up until this point in time. NOTE: I'm away for the weekend, you have an extra day for suggesting trends you want to offload from you chapters compared to earlier info, i.e. Sunday instead of Saturday.
- Mon Nov 19. Daniel will publish info about what trends he will take care of. He might push some trends back to the project groups to take care of in their respective chapters.
- Wed Nov 21. Daniel will have (at least a draft) for the book intro written so you can see what is taken care of in the intro and how to shape the "interface" between Daniel's book into and your individual chapters.
- Fri Nov 23. Deadline for chapters, all texts should be sent (together with pictures) to Hanna.
- Tue Nov 27 between 10-13. Writing workshop in seminar room 4523. Send two persons from each group catching the last spelling errors, for fixing the final touches on the texts etc. These two persons should preferably be the persons most involved (i.e. responsible) for your texts and they can make on-the-spot decision.

New info (never before communicated - IMPORTANT).
I have read your weekly report (week 46). Many groups have internal deadlines for their texts in the beginning/middle of next week. Sometimes you become almost blind to you own errors and assumptions, so I hereby mandate that each group should read the text of two other groups and provide feedback to these two groups. That also means that your text will be read by two other groups and that these groups will provide feedback to you. I have organized this as follows:

I have created a Google document. Do note that anyone with the link can access and edit this document. Please follow the instructions in the document!

Monday, November 12, 2012

Offload trends to the book introduction

It will be boring and perhaps also redundant if each groups starts their respective chapter by writing a page about different trends they assume will happen during the next 10-20 years. Especially if several group assume the same trends will happen (more tablets, death of paper, paper still going strong etc.).

You can therefore "offload" this work to Daniel who will write the introduction to the book. I have created a form where you can suggest trends (etc.) that you assume will happen and that you would like Daniel to write about instead of taking valuable space in your own chapter to write about these things. You find it here. Do note that there are also group- or project-specific trends/scenarios that you should keep and write about in your group - what we are talking about here is more general "background" societal trends that you might suspect also other groups assume will happen...

We have a tight schedule for writing the texts for the book, but you will still have until Saturday (Nov 17) to submit your suggestions. Daniel will review them in the beginning of next week and will get back to you mid-week (next week) at the latest with info you will need in order to make a good "transition" between the book intro and your own chapter. Do note:

- For the sake of simplicity, please designate one person who is responsible for your group's text. This can but does not have to be the same person as your project leader. This is also the person who should come to the "work seminar"/"writer's workshop" (one representative per group) on Tue Nov 27 (10-13) - we talked about this at the latest coordination meeting (Nov 6), see further this document (search for "workshop").
- Please have only this person be the representative of your group and the only person from your group who uses the form to suggest topics to offload.

Good luck with your texts!

Tuesday, November 6, 2012

Mid-crit schedule

We had a meeting in the coordination group today (consisting of me, the executive groups and all project group leaders - although three were absent). Here is some important info that is of interest to all of you regarding the upcoming mid-crit event (this coming Friday).

- The mid-crit will be held in B1 between 10.15-17.00. We will have outside guest critics - please impress them by being on time!
- Each group has 20 minutes for presentation + questions and discussion. Please use a maximum of 10 minutes for your presentation so that there is plenty of time left.
- Send all presentation material (Powerpoint/Keynote slides) to Christian Croona ( in advance. The deadline for sending your material to Christian is Thursday Nov 8 at 19.00. Large files can be shared through a public dropbox instead of by mail.
- Please also bring your presentation on a USB memory stick and/or a laptop computer (as backup).

Executive group member Christian Croona is responsible for the final presentation as well as the mid-crit (he will for example be the master of ceremonies on Friday - Daniel will concentrate on being a guest guest critic). Christian has put together a schedule for the mid-crit presentation as follows:

  • 10.15-10.25 Mini-lecture/independent research project 1 (Ted S on never-chosen topic 12 "The future of paid digital content")
  • 10.25-10.35 Mini-lecture/independent research project 2 (Havva G on never-chosen topic 5, "Children's and youth's reading habits/relationship to magazines")
  • 10.35-10.55 MAGnify
  • 10.55-11.15 Future of collecting
  • 11.15-11.30 BREAK
  • 11.30-11.50 Digital lenses
  • 11.50-12.10 Augmented reality and magazines
  • 12.10-13.30 LUNCH BREAK
  • 13.30-13.50 Readly
  • 13.50-14.10 MAGi
  • 14-10-14.30 An audience of one
  • 14.30-14.45 BREAK
  • 14.45-15.05 Future of interactive ads
  • 15.05-15.25 MagZone
  • 15.25-15.45 BREAK
  • 15.45-16.05 Future of distribution
  • 16.05-16.25 Journalists as rockstars
  • 16.25-16.45 Magazine for several senses
  • 16.25-16.45 Wrap-up/concluding words (Daniel)

If you have any questions about the schedule or other practical aspects around the Friday mid-crit event, please pose them to Christian ( with a cc to Daniel.