Time and place: Tuesday October 2 at 10-12 in lecture hall M3.
Title: "Learn from the past when building for the future"
Guest lecturer: Hans Althin, Business Development Director at Aller Media AB
Talk: As all media companies, Aller media - the dominant player in the weekly/magazine business in Sweden with its 150 years long history of success - needs to adopt to the rapidly changing business environment. The question is how to adopt using historical strengths for future success?
About: Hans Althin started his career as marketer in large Swedish and international companies mainly in the fast moving consumer goods area. During a period of 14 years with business titles such as marketing manager and international brand director Hans had the privilege to follow some major brands and their relationship with its consumers. This has given him profound insights about the great value of strong brands. After 10 years as the head of a media agency Hans also gained insights of the advertiser’s perspective of the media market and how they valued any contacts with their consumers. In 2010 Hans was appointed Business Development Director at Aller Media responsible for all business development as well as for digital initiatives.
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