Tuesday, September 4, 2012

Guest Lecture 2 - Sept 7 (13-15) - Anders Malmsten


Time and place: Friday September 7, 13-15 in lecture hall D2.

Title: "Digital and global magazines will change the future for magazine publishers"
Guest: Anders Malmsten, CEO and international publisher

Talk: Today magazines use different business models depending on country, target group and content. In some countries, advertisers are the main revenue source while subscribers are most important in other countries. National boundaries still determine the conditions for many magazines. This could all change when magazines now are going digital and global .

About: Anders Malmsten started his career in media as a journalist in the early 1980's, working as a reporter and editor in several daily newspapers in Sweden. In 1993 he was appointed project leader for developing Dagens Medicin (Medicine Today), a newsweekly aimed at the medical profession. Dagens Medicin became a success in Sweden and Anders Malmsten headed the launch in Denmark, Norway, Finland, The Netherlands and Poland in the 1990's. In 1999, Anders was awarded The Great Journalist Award, Sweden's most prestigious journalistic award, for the launch of Dagens Medicin. In 2002, Malmsten left Dagens Medicin to start his own consultancy and worked for several Nordic magazine publishers as well as governmental organizations and corporations. After Bonnier's acquisition of two groups of magazines in the US in 2006 and 2007, Malmsten was recruited back to Bonnier to start Bonnier International Magazines, focusing on licensing Bonnier's magazine titles and the development of new markets.


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